The menu includes hamburgers and other sandwiches, steaks, seafood entrees, appetizers, and the restaurant's specialty, chicken wings. The company employs men and women as cooks, hosts (at some franchises), busboys, and managers. The waiting staff at Hooters restaurants are primarily young women, usually referred to simply as 'Hooters Girls', whose revealing outfits and sex appeal are played up and are a primary component of the company's image.
The Hooters name is a double entendre referring to both a North American slang term for women's breasts and the logo (a bird known for its 'hooting' calls: the owl).
based in Atlanta, Georgia, and owned by the private investment firm Nord Bay Capital (with TriArtisan Capital Advisor, as its advisor). Hooters is the registered trademark used by two American restaurant chains: Hooters, Inc., based in Clearwater, Florida, and Hooters of America, Inc.